We Are Wings Lifestyles
Manufacturers & Retailers, Women's Casual Wear
Wings Lifestyles is a manufacturer and wholesaler for women's wear since past 15years. "Suti" is the only brand in India for women's wear with own in house manufacturing unit. Since past 15 years we have maintained a dedicated team who carefully observes every minute detail in the manufacture of best quality product.
In India a vide number of brands in men's wear are available. But when it comes to name for women's wear – India is completely clueless. Actually the field is vacant. Even if Indians have a few on tips to name-- they are either not the Indian brands or are not the manufacturers themselves. They are just the retailers .Who have their brand names embossed. "Suti" stands tall among these and are far ahead and have its roots firmly fixed as "Suti" has its own manufacturing. "Suti" has its own in house facility for every process in the manufacture of the final and finished product. Company has a complete set up for washing, dying, printing etc. in our own premises. Except the raw fabric every other process in converting a cloth into a finished garment on store is handled in our premises wholly and solely. "Suti" has its own expert team of designers who devotedly work day and night to ensure that every product that comes up in the store/ market is a diamond. Our team has a vast experience of the fashion trend of the global market. Being a manufacturer is an advantage as we play the role of trendsetter in the fashion world. We understand the pulse of female gender for latest fashion trends and demands in a better way. Being a manufacturer "Suti" even introduces new tends in the market before hand which other brands come up to follow in the future. Thus "Suti" actually forecasts the fashion.
Let us now deal with major functions / roles as the manufacturer, as trend setter, as a brand for women wear
Manufacturing
Manufacturing is the first step. We as a manufacturer choose the best fabric for our garments. We chose the finest quality cotton cloth for our garments. Complete manufacturing is undertaken in our own premises which comprises of the vast area of about 100000sq ft. 1000machines are installed for the purpose. Every minute care and requisite is taken proper care. Different process like printing, dying, washing etc. is all completed in our own premises under the supervision of team of experts. And all this is done while taking care of our precious environment. All the materials used are completely environment friendly.
It has now become a trend that every other day we come across new brand. But women's casuals and regular wear are still a field almost untouched. "Suti" decided to fill this vacuum and finally came up with the brand "Suti". Entirely committed to women's casual wear. It is a home of women's casual wear for – Leggings, Kurtis, Patiyalas, Dupatta, Tops, Tunics & Accessories like – Cotton Bags, Purses etc.
We in Wings Lifestyles have a huge manufacturing unit of about 100000sq ft of area. A huge team of professionals work day and night to bring out the best quality product. Quality best in terms of fabric, design, print, durability etc. More than 1000machines are involved in different processes like cutting stitching, embroidery work, Smocking / Shirring, Sequencing / beadwork etc.
Processing
This includes testing of the product. Once the design has been finalized it moves ahead for the further production stages like fabric selection, printing/dying, cutting, stitching , embroidery/ or other work, washing etc.
Quality Check
After the above processes of Manufacturing and Processing each product undergoes through the quality control department for final checking. "Suti" has a complete framework of team of experts in each department. All garments before being packed pass this quality check, so that it is ensured that there is no flaw in the final product.
Packing
This is the final process before dispatch. Each garment is packed with safety and in ecofriendly packaging. Environment is a major issue for our concern and in "Suti" the each and every department has strict instructions to follow all environment safety rules.
Dispatch
After all the checking and packing the consignment is dispatched as per the orders received.
Marketing
This involves dealing with the consumers through direct or indirect contact. Direct contact involves personal meetings, door to door survey etc. Indirect contact includes popularizing the product through advertizing in printed (Includes brochures, pamphlets etc.) tele-media, publicity through air & mouth i.e. all kinds of ATL & BTL activities. The better is the marketing of a product the better goes the sale. "Suti" provides all its franchise partners a strong backbone support in regards to the marketing in order to reach the maximum of the public.
Sales
Sales is the backbone of every industry. It is an undoubtedly the most challenging and on the other hand the most rewarding department in any industry. This is the same here also. We are in the field of manufacturing and have a vast experience of this field. We have a sales team who has done a good work in this area in the last 15 years and in the past two years we have entered the retail market. We have had a very good experience and have come up with many Exclusive brand outlets. Our new E B O's are also experiencing a good response and overwhelming support.
"Suti" is doing great and is on a long journey. We invite all the ladies to join us in our journey.